Saturday and Sunday, September 25th & 26th, 10am - 3pm (sign up for one or both days)
Day 1: Get Your Web Site up and Running! In this information-packed workshop, we'll cover everything you need to know to plan and build your own web site! We'll cover technology basics like URLs and hosting, and review other artist sites for best design practices. We'll explore a great web building tool designed specifically for artists and build an actual web site in class. Most importantly, we'll cover the 8 Essential Decisions you must make before starting your site. Bring a notebook, lunch, and a great attitude for learning. This day will fly!
Day 2: Online Marketing-The Future is Here! (And "Free" is the Key...) Take your art marketing to the next level with the power of the Internet and social media. In this day-long workshop, we'll launch your online marketing campaign with search engine optimization techniques, strategies for writing about your art, tools for creating compelling stories, tips for using Facebook and Twitter to fascinate your fans, and a bonus session on photographing your art. Learn how to maximize the free marketing tools available on the Internet and still manage to save time for creating your art! Bring one of your art pieces and lunch and get ready to be energized. You'll come away with more marketing ideas than you thought possible!
Cost: $85 each day or $150 for the whole weekend.
Instructor: Gayle Picken from Gallery by the Bay in Stanwood, WA, has over 10 years experience promoting and marketing artists and small businesses. She ran a custom web site design firm for five years before becoming a full-time gallery owner. She loves helping artists and small business owners come up with incredible ideas for taking their marketing efforts to the next level.